Sugar Quoted is in the business of delivering Branded Content.
We are the writing arm of marketing professionals, creative agencies, businesses and individuals. What you get is a boutique writing lab, devoted to strategically bringing together words that stick; words that lead to action; words that communicate.
On brief. On brand. On budget.
Hello, my name is Xin Hui and I am a writer.
I spent a good part of my years scripting romantic poems, letters of apology and anti-establishment songs, until my first published word in 2003 officially made me a journalist.
I slept very little, wrote a lot and smoked menthol lights.
And then, I became a copywriter at MediaCorp Singapore. As a copywriter, I picked up swearing and quit smoking. I also picked up good writing habits, a few awards, a respect for deadlines and, most valuable of all, a business understanding that good writing is creating content that supports the bottom-line.
Today, I am a creative writer, a journalist, copywriter, and a web writer who has scripted and sugar-quoted
324 pages of published words. 209 played radio ads. 24 interviews. 13 official press releases. 7 live websites.
Sugar Quoted is a one-woman boutique writing lab where I stay dedicated to exploring the craft, across Asia.
• Event Coverage
• Press Release
• Marketing Campaigns
• Direct Mailer (DM)
• Corporate Blog
• Personal Blog
• Phantom Blog
If you would like some professional help on the above, do the truffle-shuffle and then drop a note to firstname.lastname@example.org.